Written by Ivanna Woods
Fashion Xchange Magazine 'Business of Fall Fashion' cover feature CUFF smart jewelry launched it's phenomenal brand at Target Open House on November 11th. Our gorgeous cover model and Founder/ CEO Deepa Sood was present to warmly welcome tech savvy attendees and others from the fashion wearable technology and design community.
Cuff is a smart device that works with stylish jewelry to keep you feeling safe and connected. It can instantly alert friends and family in and emergency, keep you from missing crucial calls or texts, and (coming soon) help you stay active and healthy.
Sood's focus surrounds making things people want to buy and adds to their life. Design comes first, and that's apparent once you take one look at the current collection of beautifully crafted pieces. She feels that partnering with Target is an amazing and mutually beneficial partnership, and consumers will continue to see that as the association develops. When she spoke, Sood praised her team and honored all of their individual talents. In her eyes, the company would not be where it is without their great talent and unified work ethic. "Talented people believe in design and believe in user experiences," she said. And that is what truly sets CUFF apart. Divine craftmanship and a dedication to honoring the users' experience.
You may still check out the the article on Deepa Sood and the CUFF smart jewelry brand in the current digital issue of Fashion Xchange Magazine now available on our website for free.
Shop on https://cuff.io/ and in most Target stores. As of November 8th, CUFF has been in 200 stores nationwide.
Photos: Robert Silver