Written by Angelina Mah
After becoming a hit success from her blog, A Fashion Nerd, Amy Roiland revolutionized the fashion industry by creating the app, Fashion Tap. The name itself with it’s button logo represents an industry utilizing social media to form one network within the fashion industry. FashionTap is designed to connect the entire fashion world by a simple tap on the screen of your electronic device. Once a photo is tapped, links to purchase the items in the image, makeup tutorials linking to YouTube, or even new designers marketing their products become available to the user in moments. Since fashion cannot expand in our world without social media, as stated by Amy, her app is designed to be the connection between fashion and the world around us.
How great would it be to receive 10-35% commission from tagging brands seen in your photo? From FashionTap, not only are you able to connect to friends you’re following, but designers have the capability of coming to fashionistas and bloggers for instance and paying them for networking their brand. In FashionTap’s database, there is an opportunity for every fashion-related position to show off their talent. FashionTap users range from bloggers to brands, boutiques to PR companies, designers to stylists, retailers, photographers and models. There’s even a section for the sheer fashion enthusiast!
Interestingly enough, Amy found herself drawn to the technology world at a young age through fashion. When chosen at her job to find a fashion blogger in Austin, Texas, she knew there was an easier way to discover the existence of bloggers in each location without the intensive research. Teaming up with her friend from the technology department, Amy made the decision that it was time for a fashion app that would be able to locate every facet of people working in the industry. Once that decision was made, they began to develop the app. Her friend invested $100,000, and the app was put into action.
While thinking from the perspective of a model, blogger, etc., Amy was able to develop the app to fulfill anyone in the fashion world’s career networking desires. Fashion Tap is clean, simple, and provides the opportunity to connect your personal Fashion Tap to any social media platform. It equips the user to a simplified and more direct form of networking through the web of fashion. From years of blogging, Amy knows what bloggers and fashion-crazed viewers desire - an accessible way to direct themselves through the fashion network.
On FashionTap, you can expect a Chanel sort-of-feel, consisting of a classy black-and-white wardrobe with playful colors mixed in-between. Amy states that when you scroll through the app, you should expect to see photos with minimal writing. Fashion Tap is meant for you to experience the fashionable sensation through visual interpretation, rather than reading through your feed as a blog.
If you’re looking for a quirky, lively fashion style, make sure to check out Amy’s page at @amyroiland where you’ll find a mixture of 60’s style with modern indie. Amy is a woman who has worked in every aspect of the fashion industry and has built an app out of the love for the fashion world. She takes no monetary gain from her users commissions and will never take cuts. “Most fashion apps are created by men who know nothing about the fashion industry and just want to make a buck off of everyone which is pathetic. You can really see my love for this industry and my app. I want to bring everyone together on one social platform in the fashion industry. I want these indie brands to finally be found by location by everyone. Instagram is NOT a fashion social network, it's’ an everyone network, and when you #fashion, you see food, dogs, feet, etc. No one has created what I have created and no one shares profits with their users. I adore all of my users and want everyone to be seen, found, and be paid,” Amy graciously shares.