Written by Ivanna Woods
Haute couture fashion house Balmain becomes a bit more attainable (and price savvy) via a long awaited collaboration with sustainably chic brand H&M - debuting November 5th at 8am in brick and mortar stores. Since 2004, H&M has collaborated with international designers and style icons ranging from Lanvin to Madonna, Karl Lagerfeld to Beyonce on unique, high fashion collections that keep fashionistas as well as the occasional purveyor waiting with baited breath. Check out the deetz about the latest (and more affordable) designer craze brought to the masses by H&M.
At 8am at participating stores, the first 420 people in line will be given a colored bracelet - 14 colors with one for each group of 30 customers. The bracelet color designates your time to shop in the collection area. Each group will have 15 minutes to shop and may only purchase two of any item in the collection. The bracelets are only for customers shopping the Balmain x H&M collection. After all 420 people have shopped, the rest of the public may shop if any items remain. If your an online shopper, one piece per item may be purchased.